SiriusXM, the New York-based audio entertainment company, has named Anjali Sud as its next chief executive officer, tapping the streaming executive who led Fox-owned service Tubi after previously running video platform Vimeo. Sud will take over on January 1, 2027, succeeding Jennifer Witz, who is stepping down after nearly 25 years with the company, SiriusXM announced on Monday, November 9.

The appointment puts a video-era operator at the top of the country’s largest satellite radio and audio streaming company, which reaches a listener base the company has put at roughly 255 million across its satellite, streaming and podcast properties, including Pandora. Sud’s résumé bridges the two media businesses New York knows best: she spent years scaling Vimeo from a consumer video community into a subscription software platform before becoming chief executive of Tubi, the free ad-supported streaming service owned by Fox Corporation. News that she would depart Tubi emerged on Friday, and the SiriusXM announcement followed within days.

Witz’s departure closes a long chapter. She rose through the company over nearly two and a half decades — the daughter of former CEO Mel Karmazin and a veteran of its growth from satellite radio into streaming — and led SiriusXM as CEO through its post-pandemic reset, the acquisition of podcast platform Conan-style hits and marquee talent, and the 2024 combination with Liberty Media’s SiriusXM tracking stake that simplified the capital structure. Coverage by Adweek noted that she leaves amid rising revenue, record-low customer churn and near-record free cash flow, a performance backdrop that makes the timing read as a deliberate succession rather than a rescue.

Witz said in a statement that now is the time for a transition, according to Music Business Worldwide, and she is expected to remain involved through the handoff into 2027. The board’s choice of Sud signals where the company sees its next phase of growth: streaming distribution, advertising technology and the convergence of audio with video-first platforms. Sud’s Tubi tenure featured aggressive content investment and an ad-supported model built on scale — experience SiriusXM presumably wants applied to its own advertising business and streaming apps, which have lagged the growth rates of Spotify and YouTube.

The move is also a notable win for New York’s media leadership pipeline, which keeps recycling executives between digital video, streaming and audio. Sud ran Vimeo from its Manhattan offices before relocating to Los Angeles to take the Tubi role; her return to a New York-headquartered company restores a familiar pattern in which the city’s audio and video giants trade leadership talent across formats.

Investors will watch three things as the January 2027 start date approaches: whether Sud accelerates SiriusXM’s streaming subscriptions and ad tech, how she manages the company’s sizable in-car satellite base while it ages, and what strategic review choices she makes on the podcast portfolio. For now, the company has bought itself a long runway, with Witz staying on through the transition and Sud arriving with a mandate to pull the audio giant further into the streaming mainstream.