New York City’s hotel industry is seeing lower-than-expected revenue from the 2026 FIFA World Cup, with occupancy rates during the tournament actually falling below the same period in 2025, according to data reviewed by Crain’s New York Business.

Between June 15 and June 20, the hotel occupancy rate in New York City was less than the same time period in 2025, Crain’s reported on July 1. The findings represent a significant shortfall from pre-tournament projections that had anticipated a major tourism boom tied to World Cup matches hosted in the metropolitan area.

The revenue picture suggests that World Cup visitors may be staying in alternative accommodations, traveling in smaller numbers than predicted, or choosing shorter stays. New York was one of the host cities for the expanded 48-team tournament, and city officials had projected significant economic benefits from increased tourism spending.

The shortfall comes as the broader hospitality industry continues to navigate a complex recovery landscape. Higher interest rates and inflation have constrained consumer spending on travel, while the rise of short-term rental platforms has changed where visitors choose to stay. Hotel operators across the city invested in staffing and preparations ahead of the tournament, and the lower occupancy rates may pressure revenue projections for the quarter.

Despite the disappointing hotel numbers, the World Cup has still driven increased foot traffic to restaurants, bars, and retail districts across the five boroughs, particularly in areas near viewing parties and fan zones. The full economic impact of the tournament will not be clear until after the final match, but the hotel data suggests the city’s tourism projections may have been optimistic.

As reported by Crain’s New York Business, the hotel sector’s performance during the World Cup will be closely watched as an indicator of whether large-scale sporting events deliver the economic boost that host cities anticipate. New York’s experience may inform future bidding decisions for major international events.